Concept visuals in production
Concept Redesign
Dental Practice
A booking-first redesign for a private dental practice
A self-initiated concept exploring how a typical private practice website could shift from an information brochure to a patient acquisition system.
Website opportunity
Most practice sites bury 'Book an appointment' behind menus. This concept puts availability, treatments and pricing transparency on the first screen.
AI opportunity
New patient questions — pricing, nervous-patient care, finance options — answered instantly by a chatbot, with appointment requests flowing straight into the diary.
Problems found
- Booking hidden three clicks deep behind a generic contact page
- No pricing guidance, forcing every prospect to phone reception
- Reception team answering the same ten questions all day
- No follow-up for people who enquired but never booked
Our solution
A redesigned patient journey: treatment pages that answer cost and comfort questions upfront, one-tap booking connected to real availability, a chatbot for out-of-hours questions, and automated recall reminders for lapsed patients.
Expected business impact
- Enquiries possible 24/7 instead of reception hours only
- Reception time freed from repetitive phone queries
- Fewer lost patients between enquiry and first appointment